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100 Cats for Christmas

An estimated 70 percent of Subaru Owners Have Pets; More than Any Other Auto Manufacturer

Pittsfield, MA (November 29, 2013) — Berkshire Humane Society (BHS) will join the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and Subaru of America for the annual year-end Subaru “Share the Love” event and celebration, which kicks off November 21, 2013 and runs through January 2, 2014. As part of this national effort, BHS and Haddad Subaru have teamed up to create “100 Cats for Christmas,” a low-cost spaying and neutering event for cats in Berkshire County on Wednesday, December 18.

For every new Subaru purchased or leased during the “Share the Love” event, Subaru donates $250 to the owner’s choice of participating charities, one of which is ASPCA.  A majority of the ASPCA’s “Share the Love” donation is targeted for distribution as grants to animal welfare organizations, and BHS is pleased to be a recipient of a grant.

“Our shelter is committed to controlling the overpopulation of cats in Berkshire County,” says John Perreault, Executive Director of BHS. “With the funds from the ASPCA and help from our friends at Haddad Subaru in Pittsfield, our goal is to spay or neuter 100 cats before Christmas,” he explains. “This event will help our neighbors who can’t afford spaying or neutering but who want to be good, responsible cat owners.”

According to Perreault, BHS applied for ASPCA funding to host “100 Cats for Christmas” because of the ongoing need for low-cost spaying and neutering of cats in the community. Currently, the shelter offers other programs for this service, but the need constantly exceeds the number of openings.  For example, although the shelter’s Feline Spay Neuter Program, or CatSNIP, spayed and neutered about 200 cats this year, the wait for future appointments is over two months.

Perreault explains that Berkshire County residents registered to participate in “100 Cats for Christmas” will drop off their cats at BHS between 7:00am and 8:00am on Wednesday, December 18.  Sales staff from Haddad Subaru will then drive the cats to their appointments at local veterinarians, who have reduced their fees for this special day.  BHS staff will return the cats for pick-up at the shelter in the afternoon.

To participate in “100 Cats for Christmas,” residents of Berkshire County will need to preregister by coming to BHS, completing a registration form, and paying a non-refundable $25 fee before Saturday, December 14.  Registration is on a first come, first serve basis; the $25 fee also includes a rabies vaccination.  On the morning of the event, all cats must arrive at BHS in carriers with proper identification – the owner’s name and contact information as well as the cat’s name and description. BHS will provide carriers for cat owners who don’t have them.

Located on East Street, Haddad Subaru has been a long-time supporter of BHS.  Most recently, it partnered with the shelter on several satellite canine adoptions and the 2014 Subaru Outback Raffle, a major fundraiser for BHS. The car dealership also sponsors a “Dog of the Week” and generously donates $50 toward the adoption fee of this dog.

For more information about “100 Cats for Christmas,” call the BHS feline staff at 413-447-7878, ext. 24 or visit BerkshireHumane.org.  To learn more about the “Share the Love” campaign, visit www.aspca.org/subaru.

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